FORT LIBERTY, N.C. (AP) — The video is unsettling, with haunting images of faceless people, fire and soldiers. The voiceover is a cascade of recognizable historical voices as the screen pulses cryptic messages touting the power of words, ideas and “invisible hands.”

Hints of its origin are tucked into frames as they flash by: PSYWAR. The Army’s psychological warfare soldiers are using their brand of mental combat to bring in what the service needs: recruits. And if you find the video intriguing, you may be the Army’s target audience as it works to enlist soldiers to join its Special Operations Command.

Released in the early morning hours Thursday, the video is the second provocative recruiting ad that, in itself, exemplifies the kind of work the psyop soldiers do to influence public opinion and wage the war of words overseas. Called “Ghost in the Machine 2,” it is coming out two years after the inaugural video was quietly posted on the unit’s YouTube site and generated a firestorm of online chatter.